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Lena Atanassova To Be New Editor in Chief at TOKYOPOP

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TOKYOPOP announced today on Thursday September 26th, 2024 that it has promoted Lena Atanassova to Editor in Chief. In her expanded role, Atanassova will lead the TOKYOPOP editorial team, managing production of all TOKYOPOP titles, including manga, light novels, graphic novels and further expand the brand’s catalog into burgeoning genres such as horror, manhwa and webtoon-originated titles. Atanassova also will lead the acquisition of new titles and manage the expansion and production of a wide range of manga and graphic novels based on licensed IP with partners such as Disney, Ubisoft and others. Lena Atanassova To Be New Editor in Chief at TOKYOPOP


TOKYOPOP Publisher and COO, Marc Visnick states: “Lena’s passion for manga and storytelling makes her an asset to TOKYOPOP and her success in launching theLoveLove imprint, combined with her management skills and the way she resonates and connects with creators and fans makes her perfectly suited to assume the role of Editor in Chief and help lead the company’s continuedexpansion and evolution,”

Lena Atanassova

“I am honored and excited to expand my role at TOKYOPOP,” says Atanassova. “My passion for diverse stories that focus on the human experience is central to my perspective as an editor, manager and fan and I remain committed to working to provide a platform for creative expression and storytelling. Everyone deserves stories that speak to them, and I will make this a key focus of my new role.”


Love x Love Brand

Lena Atanassova joined TOKYOPOP in 2018 and most recently held the position of Brand Editor for TOKYOPOP’s all-inclusive imprint LoveLove. Under her leadership, she played a pivotal role in conceiving and launching TOKYOPOP’s LoveLove imprint in 2020. Under her oversight, the LoveLove line made diversity and inclusivity central themes with titles focusing on straight and LGBTQ+ stories that reflect the enduring popularity of the romance category. To-date, LoveLove has published an expansive line of over 100 titles ranging from shojo, josei, girls love, and boys love manga and graphic novel titles by Asian and Western creators.



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